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Marketing & Advertising – The Top 8 Ways to Create Headlines

As a rep seeking good network marketing advertising strategies, one of which may be promoting your company’s products or business opportunity, did you ever wonder why some sites seem to pull a lot of traffic and some don’t? Or, if you have been doing this for awhile, have you wondered why some of your home-based business opportunity ads have bombed while others go viral in a flash?

As it turns out, a huge reason could be the headlines you are using. Here are 8 easy tips that will empower you to write fantastic headlines.

Tip #1: Do research. Take the time and review the sites of about 15 other people in your niche before doing anything. Don’t ever take their copy, but you can get ideas about how to create your headline.

Tip #2: Keep it short. All of your network marketing advertising ads headlines should be between 5 to 7 words. You can add more with your sub headline if you’d like.

Tip #3: Use questions. Remember, the point of all headlines is to stop people in their tracks long enough to think about what you are offering. Asking a question is a great way to do this. People will want to take the time to read more about what you have to offer. The question can always be one that is answered by your product or service you are promoting.

Tip #4: Use Exclamation. Exclamation points or question marks convey excitement so use them.

Tip #5: Clarity is essential. With any of your network marketing advertising strategies, always be sure to inform your reader exactly what how your product or service can help them.

Tip #6: Use steps. It is helpful if you use what is called a “number of steps” formula. If your home-based business opportunity solves a problem in a certain number of steps, tell people. They love simple solutions to their problems.

Tip #7: Use numbers. You can always use this instead of the “steps” if you prefer.

Tip #8: Use an “under”. This is a formula to use when time or money is involved. So using phrases such as “in under”, “for less than” works very well. For example, you could use “How to Have Better Judgment Than a 16 year-old in 10 Days or Less.”

As you see, learning to create effective headlines is a must if you want to have successful network marketing advertising campaigns. Using these 8 steps, you can create powerful headlines for your home-based business opportunity website, emails, blog, or anywhere else where you need people to stop and pay attention.
If you do this, you will have more sales and sign ups for your home-based business opportunity.

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The Fed moves up its timeline for rate hikes as inflation rises

The Federal Reserve on Wednesday considerably raised its expectations for inflation this year and brought forward the time frame on when it will next raise interest rates.

However, the central bank gave no indication as to when it will begin cutting back on its aggressive bond-buying program, though Fed Chairman Jerome Powell acknowledged that officials discussed the issue at the meeting.

“You can think of this meeting that we had as the ‘talking about talking about’ meeting,” Powell said in a phrase that recalled a statement he made a year ago that the Fed wasn’t “thinking about thinking about raising rates.”

As expected, the policymaking Federal Open Market Committee unanimously left its benchmark short-term borrowing rate anchored near zero. But officials indicated that rate hikes could come as soon as 2023, after saying in March that it saw no increases until at least 2024. The so-called dot plot of individual member expectations pointed to two hikes in 2023.

Though the Fed raised its headline inflation expectation to 3.4%, a full percentage point higher than the March projection, the post-meeting statement continued to say that inflation pressures are “transitory.” The raised expectations come amid the biggest rise in consumer prices in about 13 years.

“This is not what the market expected,” said James McCann, deputy chief economist at Aberdeen Standard Investments. “The Fed is now signaling that rates will need to rise sooner and faster, with their forecast suggesting two hikes in 2023. This change in stance jars a little with the Fed’s recent claims that the recent spike in inflation is temporary.”

Markets reacted to the Fed news, with stocks falling and government bond yields higher as investors anticipated tighter Fed policy ahead, including the likelihood that the bond purchases will slow as soon as this year.

“If you’re going to get two rate hikes in 2023, you have to start tapering fairly soon to reach that goal,” said Kathy Jones, head of fixed income at Charles Schwab. “It takes maybe 10 months to a year to taper at a moderate pace. Then you’re looking at we need to start tapering maybe later this year, and if the economy continues to run a little bit hot, rate hikes sooner rather than later.”

Even with the raised forecast for this year, the committee still sees inflation trending to its 2% goal over the long run.

“Our expectation is these high inflation readings now will abate,” Powell said at his post-meeting news conference.

Powell also cautioned about reading too much into the dot-plot, saying it is “not a great forecaster of future rate moves. “Lift-off is well into the future,” he said.

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