SEO – Get the Best Results From Your SEO Professional

If you have SEO on your mind and are looking for an SEO professional then it is important to ensure that you get the correct solution, the first time. Like any service enquiry, you should a) communicate clearly what you need and b) ensure that you understand what services are being offered, and what the expected results are going to be for the price. In short you should make sure that both parties have the same expectations. “Website top of Google” is a vague comment to be made by either yourself or your supplier. “To rank on the first page of the Google search results for [phrase X]” is much better: it is very clear and can form an excellent objective for the SEO work about to be undertaken. But you need to be careful here too: if your potential SEO professional starts making guarantees about Google rankings, then that is not good. Google itself states that no one can guarantee rankings in the Google search results. Identifying the keywords for which you want your website to rank in the Google search results is essential and this list should be agreed by both parties. It is easier to get a website ranking well on Google for more specific, targeted phrases (e.g. “seo sunshine coast”) than more generic phrases (such as “SEO”). In addition to this there are a number of technical aspects about your website that make your website more “friendly” to Google, and easier for your SEO supplier to optimise. These are things that should be discussed and understood prior to getting started with the search engine optimisation of your website. Here’s what I recommend you consider and discuss with prospective SEO suppliers, during those crucial discussion stages.How you can help your SEO Supplier Do you know what the phrases you need to rank highly on Google for are? Or do you need your SEO professional to find this out for you? Your SEO professional will have a number of specialised tools available which allow him or her to research what keyphrases your target market actually uses on search engines to find your services and products. These phrases often differ from the ones you might intuitively think of, because you are thinking from your own perspective as the seller, you naturally use terminology and jargon related to your industry, and in general it can be difficult for you to really put yourself in the shoes of your potential customer. However your SEO professional will welcome your thoughts on what keyphrases to start with, and will be able to research and develop a pool of keywords for which you need your website to rank well on Google. Also look at your competitors and see what keyphrases they use, or are found to be ranking well on Google for, and generate a list. Provide these lists and ideas to your SEO supplier. Describe your target market to your SEO Professional. Who/what are they (demographics) and where are they (geographic targeting)? This will determine the terminology, grammar and phrases etc to be used on your website and the correct phrases to be included in the SEO (e.g. “optimised” in UK, Vs “optimized” in US). It will also help your SEO professional when he or she comes to formally telling Google where to geographically target your website. Let your SEO professional see your website’s Content Management System (CMS – the area that you login to, to manage your website) so that an assessment can be made as to how SEO (or Google) friendly your website is. If some crucial SEO requirement is not possible with your current CMS then this is best identified early, and sometimes a rebuild of the website might be recommended at this time. Where is your website hosted, and who by? The physical location of the servers upon which your website is hosted can be determined by Google and used to target your website in the country-specific search results (i.e. “pages from [country]“). There are a number of other factors that contribute to this, but it is important information that you should give to your SEO professional. It is also important to ensure that your website is not hosted in a “bad neighbourhood”. This can be with a webhosting provider or on servers that also hosts poor quality, or dodgy websites such as spam sites, or link farms. Being associated with these types of website can be detrimental to your success on Google. What domain names point to your website? Do you have just the one, or are there several domain names pointed to your website? If there are several domain names for your site and the management of these is not done correctly then Google may impose a penalty against one or more of the domain names. This is because Google of course doesn’t want to be displaying multiple copies of the same website or web pages in the search results (called duplicate content). Have any Search Engine Optimisation (SEO) activities been undertaken on your website previously? Importantly have any of those “submit your website to many search engines for cheap/free” – type of things been done for your website by you or anyone else? These are frowned upon by Google and if penalties have been imposed or the website held back on Google because of them, then that makes your SEO Professional’s job much harder, and results more difficult to achieve.What you need to ask your SEO supplier You will want to ensure that you hire an ethical SEO Professional who will undertake only proper and above board SEO work on your website. Unethical or bad SEO work, where efforts are made to unnaturally or falsely increase the success of your website on the Google search results are absolutely frowned upon by Google leading to penalties, or worst-case-scenario, being banned from Google. This is extremely difficult to recover from and in worst cases the domain name has to be abandoned. These practices include buying link, participating in link farms, cloaking domain names, making text on your web pages visible to Google only and creating other content for Google only, and not humans. As with suppliers of any service you should ask your potential SEO supplier for references. Look for SEO testimonials on their website and check them, and actually ring these clients and verify the success of the work that your potential supplier has done. Ask your supplier for a list of activities they will undertake as part of the SEO of your website and check that no unethical activities are included. If in doubt ask me. If they subscribe to an SEO code of ethics of some sort, then that is desirable as well. Discussion along these lines between you and your SEO Professional prior to undertaking SEO work can really help to ensure the smooth running of your SEO programme, and the achievement of agreed goals. Regular progress updates, or questions from your SEO supplier contribute to your understanding of the work achieved and is valuable, as is your considered response to questions and feedback when requested. An effective SEO solution is one where the SEO supplier and the client work together.Written by Ashley Bryan, SEO Sunshine Coast

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Examine the Delightful Images of Hotels and Resorts Which Create a New Imagination in Your Mind

Introduction:

When people book a hotel, people are not there and all people can check pictures that people have at our disposal. So after seeing some pictures people can visualize about our hotel and resort. Hotels and resorts are imaginary places where people can relax and fell different. People want to go to hotels and resorts for relaxation and recreation. Therefore, the hotels must make us feel expensive.

People are looking forward to staying somewhere that felt unique. People imagine about a hotel that it will create a memorable experience. Where the things should presented in completely natural way. People creativity about hotels and resorts that these will definitely offer these things

Awesome Facilities at 5 Star Hotel:

People visualized a hotel that will offer a beautiful setting in which tourists enjoys our stay. These hotels will be unique, providing their own character, style, and charm. Tourists imagine first its building, location and its services

People imagine for a hotel where travellors can enjoy amenities like a private garden with its own resident rabbits and huge bar with a lively social vibe. People reviews about the helpful, Emotionally Intelligent and Spirited Staff. People think about standout feature of hotels and resorts that impress us. Tourists need best deals at hotel and resorts after imagining about it a Good hospitality and customer service.

Personalized treatment:

People imagine Luxury hotels that will have a high staff to guest ratio, affording us much more personalized service. Expect desk reception, housekeeping, and other services will be top of the line. When people enter in the lobby, it needs to make us feel impressed. Things should be like real verified art and comfortable furniture. Tourist imagines a great reception desk and check in team. People want Check in should be personalized, quick, genuinely friendly, and thorough, in short people want Focused, Friendly, Fast check In and Out.

If either there is an issue, during check in or once travellors guides has seen the room, the front desk should be willing and eager to solve the problem, no questions asked. Checkout should be as convenient and easy as possible. There should be an express option, and the clerk should be happy to go over our bill with us, discreetly. People want privacy in everything people should address by name appropriately and discreetly.

Service and Amenities:

Hotels should have local connections, and tourist should assured that people are experiencing the best of what the area has to offer. Our first contact with the hotel is the valet, door attendant, and bellman. These staffers must communicate vacationers come, in words, smiles, and body language. They should be happy to serve us, and not angling for a tip or, as in some boutique hotels, silently commenting on us, our clothes, our luggage, our car. As far as bellhops, luggage should deliver to our room within 10 minutes.

People should give full command and not dictated to more from this. Hotel staff should never presume they know our taste. They should ask questions, give options, and let us to decide. Tourist assort the best choices of room amenities and in-room features. These accents should be useful, tasteful, distinctive, and local. People cannot visualize second-rate or corner cutting.

Awesome Room Conditions:

When people are staying in a luxurious hotel, visitors expects our room to be in mint condition. Service should provide on demand. The moment people enter into the room in our new hotel and should wow by what people have seen is the moment tourist should realize that vacationer have chosen the right room and best hotel.

People imagine about the hotels that they must furnish all the luxury travel essentials. These include necessities like ample drawer and closet space; a safe with an interior laptop charger; puffy hangers; free bottled water; robes and slippers that go beyond basic white terry; an iPod dock.

Bath amenities are a particular obsession for us. People do not need to be vast in variety, but carefully chosen, with daily essentials like Q-tips and toothpaste and razor besides the bath stuff. The best toiletries should be a locally made product line; also good is a true luxury brand.

Superb Room services:

Luxury hotels should provide excellent 24-hour room service options. This should give us the perfect opportunity to have a romantic dinner for two or a luxurious breakfast in bed.

Vacationer want on demand service like hotel offer a breakfast so even if vacationer wake up at afternoon, they should offer us a cooked breakfast. People imagine that on our arrival, people get a free drink of choice from their bar.

Vacationer visualized Room service should exquisite, personalized, and perfunctory. Room services menu that accurately describes every dish, no guesswork, and no surprises. Phone personnel trained to take our order accurately and answer any questions. Delivery when promised; and no more than 30 minutes tops for impulse order. The server knocks and asks where to set up, and asks when to return to clear. Housekeeping personnel should rearrange things slightly, but should never move our possessions.

Vacationer wants to look for refined goods and services that show true taste and respect. Little touches that go beyond the usual and that are local. People want Beautiful flowers not just in the room, but also on our room-service tray. A fruit bowl with ripe, edible fruit. The weather report, brought with a handsomely printed poem or goodnight fable. People also look for a variety of dining options; a business center with meeting rooms and gratis printouts; a with-it concierge who knows more than vacationer do; and an honestly pet-friendly policy.

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